Responsibilities: • Develop and execute demand generation strategies to drive high-quality leads to the sales team. • Manage all aspects of the demand generation process, including lead generation, lead scoring, lead nurturing, and reporting. • Analyze data to identify trends and opportunities to improve performance. • Collaborate with marketing, sales, and product teams to ensure alignment and successful execution of campaigns. • Monitor and optimize campaigns to ensure maximum ROI. • Stay up to date on industry trends and best practices. Requirements: • Bachelor’s degree in marketing, business, or a related field. • 2+ years of experience in demand generation and/or marketing. • Proven track record of successful campaign execution. • Excellent communication, organizational, and analytical skills. • Ability to work independently and as part of a team. Preferred Skills: • Experience with marketing automation platforms, such as Marketo or Eloqua. • Knowledge of digital marketing techniques, such as SEO, SEM, and social media. • Knowledge of CRM systems, such as Salesforce. • Knowledge of web analytics tools, such as Google Analytics.